Use the technology, but center yourself in the heart

If you are learning about marketing tools — email, websites, or social media — you may find yourself enchanted with apparent experts who make themselves known online as teachers, espousing "the right way to do things." They may be helpful, but I need to warn you: You might know more than them,…

The answer is: No, it doesn’t make a sound.

The famed koan says: “If a tree falls in the woods and there is no one there to hear it, does it make a sound?” Obviously you can use this to ponder, which is what koans are for. But in the context I mean it here, I want to bring…

White Space

A designer once showed me that the more white space that’s used in a layout, the more luxurious and spacious it feels. But when you try to cram too much information it, it will start to feel crowded and anxious. There’s always the temptation to add more information…

The Journey is New Each Day

I’ve been on the journey of consulting for a lot of years in one form or another. But meanwhile, this is the beginning of my journey of consistent content creation — the beating of the same clear drum each day, until people can hear you with a certain frequency (in…