The Specialist and the Elephant

The famous story, of course, is of the blind men who are all describing different parts of an elephant. One feels its tail and says an elephant is like a rope. Another feels the trunk and says it’s like a tree. And still another feels the trunk, and says…

Not Squashing the Sprouts

Not squashing the sprouts So often as creators, we get impatient, and give up, just as our little sprouts are coming up out of the ground. Our success doesn't bowl us over at first. Maybe we want to have a million subscribers, and now we only have four... But if…

Multi-layered, customer-centric profit strategy

To maximize effectiveness for small business customer, we were tasked with coming up with a strategy that did as much as possible, all at once, in such a way that can achieve the greatest results. Now this also has to be accomplished "on a moving train", so to speak — in…